Digital and AI Maturity Index for Business

Measure your digital and AI maturity in 8 minutes.
Benchmark against 200 French companies. See exactly where you’re behind. Know what to fix first. Close the gap. Drive revenue.

Test your Maturity

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8 minutes

Detailed report

100% Free

Digital maturity in France: most companies are behind.

With OpinionWay, we surveyed 200 marketing decision-makers in companies with 50+ employees.
Then we pressure-tested the results with 30 Bulldozer experts.

The goal: expose the gap between what companies claim to master and what they actually execute across 11 core digital marketing drivers—technical SEO, AI in action, operational CRM, marketing attribution, and real ROI measurement.

This observatory shows where French companies really stand.It exposes what’s slowing them down—budget, skills, tech, internal resistance.It benchmarks every company against peers by size and industry. It pinpoints the actions that actually move the needle at each maturity stage.

Test your Maturity

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8 minutes

Detailed report

100% Free

Key numbers

89% claim to have a digital strategy

But only 59% actually execute. The gap between intent and execution is the real bottleneck.

70% Companies allocate less than half their budget to digital

While 87% have at least one digital specialist.Skills are growing faster than budget decisions.

44% Claim to have integrated AI

The highest score—ahead of ROI measurement (30%) and SEO optimization (28%).But 64% stick to ChatGPT for content writing.

96% See a positive impact from digital

But 94% report at least one blocker.Budget constraints (44%). Regulatory pressure (43%).Internal skills gaps (38%). Resistance to change (38%).

Test your Maturity

Download the study

8 minutes

Detailed report

100% Free

Download the study

Test your Maturity

Benchmark yourself against 200 French companies.

Measure your digital maturity in 8 minutes

Complete the questionnaire. Get a precise diagnosis.Your maturity score. Your position vs competitors. The priority levers to accelerate growth.

Where do you stand ?

A score that measures your digital marketing maturity.
It reflects how effectively you turn digital into growth—from acquisition to retention.

Where you stand against your competitors

Your performance benchmarked against companies in your sector. See if you’re pulling ahead—or falling behind your direct competitors.

Where to start

The priority levers to close your performance gaps.Targeted recommendations based on your current reality.Focus your investment where it drives the most growth.

Test your Maturity

Download the study

8 minutes

Detailed report

100% Free

4 ways companies approach digital transformation

Averages are misleading. A 7.5/10 score hides four radically different profiles.

LATE ADOPTERS 22%

Wait for proof before acting. Small teams. Less than 25% of budget in digital. Scores: 6.5–7.2.Active on 1–2 channels.11% report negative impact from digital.

Les Réfractaires 9%

Only turn to digital under pressure.50% have no digital specialist. 42% have no defined strategy. In markets where competitors are going digital, this becomes a critical liability.

EARLY MAJORITY 51%

The cautious majority, waiting for early results.Scores between 7 and 7.5. Active on 3–4 channels.Solid performance, nothing exceptional.The risk: missing the optimal window to scale.

EARLY ADOPTERS 18%

Early adopters. First to test, first to move.Scores above 8. 88% use AI through specialized tools. 58% measure overall ROI.The challenge: stay ahead without burning out the team.

Find out where you really stand

Most companies overestimate their digital maturity.Measure your exact position.Focus on the levers that close your performance gaps.

Test your Maturity

Download the study

8 minutes

Detailed report

100% Free

Pinpoint exactly where to start to close the gap.

Test your Maturity

Download the study

Questions about the assessment

How long does the assessment take?

8 minutes. Complete it in one session—or save your progress and come back later.

Who is this for?

Executives and marketing decision-makers (CMOs, directors, heads of marketing) in companies with 50+ employees, across all industries.

What happens to my data?

Your responses are anonymized and aggregated with others. No individual data is shared. Used only to generate your report and strengthen the benchmark.

How are the scores calculated?

Based on OpinionWay methodology, applied across 11 digital marketing maturity dimensions.Your score is calculated, then benchmarked against 200 companies in our reference study.

What happens after the report?

You get a diagnosis you can act on. A clear foundation to build your roadmap. If you want to move faster, our team can turn it into a concrete action plan tailored to your situation.

Is the diagnostic free?

Yes. The assessment and report are completely free.

Digital Marketing Maturity Index